The New IKEA ECO-Store is being built in Vienna – with no car parks, with the hope to target cyclists and pedestrians and also public transport users. With this change in customer behaviour in mind, the Swedish company is shifting toward opening more urban stores, which are smaller locations in downtown cities that cater to those who not only drive less, but also don’t live near the chain’s traditional big box stores.
A statement from the company said:‘The concept focuses on the current megatrends and takes into account the dramatically changed shopping behaviour as well as a new form of mobility without a car,” read a statement from the firm. Customers have little time and appreciate convenience and comfort. This is clearly noticeable in the furnishing area: more and more customers no longer even think about carrying their purchases home themselves. You can have them delivered.’
Whatever you can’t carry, IKEA in the Viennese inner-west suburb of Westbahnhof will have all larger items delivered directly to your home within 24 hours. Designed by Querkraft Architekten, a Vienna based architectural company, a seven-storey, innovative, inviting furniture store with green facades and plenty of space for people will be built by 2021. IKEA notes that it “gets where the customers are”, adding that the majority of people living in inner-city districts don’t have a car.
“The design reflects the IKEA brand – friendly, open, unconventional and relaxed. Querkraft’s solution is shown in a building that also represents added value for the environment,” according to Querkraft. The store includes a rooftop park that will be open to the public to use even when the store is closed. The architects imagined the outer shell of the building as a shelf, with different zones for terraces, greenery, and practical measures like restrooms, elevators, and stairs. The 160 trees integrated into the outer shell will help with heating and cooling, keeping a balanced microclimate.