McDonald’s restaurants in Sweden now have beehives on their rooftops while their grass has been replaced with flowers to support bees.
McDonald’s and advertising agency NORD DDB started a project to showcase the efforts the fast food chain is doing to help bees.
"Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees. To celebrate the initiative, which is part of McDonald’s Sweden's sustainability work, we created what could be the world’s smallest McDonald’s – a fully functioning beehive," reads the video's description.
To celebrate these efforts. McDonald’s and NORD DDB created a tiny beehive, called the McHive, in the shape of s standard McDonald's building.
Dubbed the "McHive", it's a small-scale replica of a McDonald's eatery - complete with seating, golden arches and drive-through - that's also a fully functioning beehive.
McHives will be installed on top of McDonald's restaurants worldwide, starting in Sweden, which already has five restaurants with hives.
The campaign, led by advertising agency Nord DDB, "started out locally but is now growing", an agency spokesperson said.
The first McHive was auctioned off on May 20 - World Bee Day - and raised $US10,000 ($NZ15,400) for the Ronald McDonald House charity.